Your Complete Real Estate Marketing Solution

• automation
• micro-targeting
• personalization
• campaign manager
  • lead manager
  • template library
  • print & email fulfillment
  • image editing
  • regulatory compliance
  • MLS data
  • specialized calculators
  • importing client data

gocampaigns increases response and conversion rates by delivering prospect information that is relevant and tailored to the diverse needs of your prospects

the power of personalization

Current technology provides minimal personalization of name and address fields, whereas the GoCampaigns solution allows every mailer to be personalized based on up to 22 prospect data points.
According to The Direct Marketing Association research and statistics, personalized direct mail campaigns that utilize variable data printing have proven to be extremely effective, particularly as the level of personalization leads to increased relevance.

On average, you can expect an increase in client or prospect response by 3 to 10 times, and more (that’s 300% to 1000% and more!) client retention and increased R.O.I. for your marketing dollars.

A new study of more than 90 million e-mail messages reveals that targeting and personalization strategies have a significant impact on email marketing campaigns, in some cases, tripling results. Conducted by Yesmail, Inc. Data and Analytics Group, the study argues that email marketers can increase customer response rates (14.8 percent compared to 4.7 percent) by leveraging such data elements as name, interests, gender, age, purchasing history and message frequency preferences. Among other findings the study suggests that targeting and personalization can also affect a customer's willingness to remain subscribed to a company's opt-in database.