12 steps to launch a traditional
direct mail campaign
| 1. |
define marketing campaign requirements
and establish a budget |
| 2. |
research lead source(s) |
| 3. |
define and select lead attributes |
| 4. |
purchase/rent leads |
| 5. |
format raw data |
| 6. |
perform lead list analysis |
| 7. |
eliminate "do not send" addresses (compliance regulations) |
| 8. |
write copy |
| 9. |
develop creative concept and design graphics |
| 10. |
merge lead list data with printer |
| 11. |
print offers and envelopes |
| 12. |
drop/delivery of Mailers |
|
5 easy steps of the GoCampaigns solution
| 1. |
select neighborhoods and campaign type |
| 2. |
purchase/rent leads |
| 3. |
refine prospect list |
| 4. |
select and personalize mailer format |
| 5. |
print and mail |
|
