GoCampaigns Automated Micro Marketing

• getting started
• signup & install
• login to application
• universal features
• The Main Window
• Importing a Campaign
• The CRM (Customer Relationship Manager)
• Editing Templates
• features by industry
• Automotive
• Real Estate
• General Mortgage
• Reverse Mortgage
• Other Industries
•     • campaign creation
•     • selection attributes
•     • CRM
• 
  user guide index

Creating a Campaign

Startup LeadMiner, log in, then click on the Get Campaign button. Please note that when online and if idle for a period of time, the connection may be terminated. If Get Campaign is clicked and nothing happens, you will need to reestablish connection. You can check the status of the connection in the Go Campaigns Client Message area at the bottom of the window.

Beginner Note#1

Once you have decided that is time to create a real campaign, rather than experiment with sample campaigns, Click Create Real Campaign. Otherwise select Cancel. When you no longer wish to see this Beginner Note window it can be disabled by checking Do not show this again.

Choose a campaign from the drop down list, title the campaign with a unique name and click OK.

Helper Windows

Helper windows are specific to the campaign and can be disabled by checking Do not show this again.

Selection Attributes

Selection Attributes in the Create campaign window are specific to the campaign and to the type of data. The required input fields are titled in red. Use additional attribute selections to refine the target market for your campaign. Dropdowns offer choice when selecting attributes and should be used to select the desired value from a list. We recommend using ranges for additional flexibility. If specifying a range in a field such as Age, be sure to include the hyphen (-) between the low and high values. - e.g. 25-35. For Zip Code fields, a primary Zip code may be entered and a Zip Range (0-99 miles) radius assigned. If no number is entered in the Zip Range field, then only the zip code entered will be used to obtain the campaign leads. Use the convenient Find Zip Codes button to look up the desired city, state's zip code online at http://zip4.usps.com/zip4/citytown.jsp.

Most of the attribute fields can have multiple values assigned. This is done by holding down the Ctrl key while mouse clicking on each appropriate value in a box. You can also select a group of values by clicking on the beginning and ending values while holding down the Shift key.
Once all the selection attributes have been assigned, click Create Campaign.

Then Pay for your campaign in the usual way.

Non-Specific Industry CRM

There are no industry specific extensions in the CRM. Just create and print your letters, postcards and emails in the usual way.